The Digital Landscape in 2024: A Data-Driven Overview

Savas Kalkan

Savas Kalkan

— 2 min read
The Digital Landscape in 2024: A Data-Driven Overview

The digital landscape is constantly evolving, and it can be difficult to keep up with the latest trends. This report provides a data-driven overview of the digital world in 2024, covering key areas such as social media, mobile, e-commerce, and artificial intelligence.

Social Media

  • There are now 5.12 billion social media users worldwide, accounting for 63.1% of the global population.
  • The average person spends 2 hours and 27 minutes per day on social media.
  • 1 in 3 people use ad blockers on their devices.
  • Social media is the primary way people discover new products and services.
  • Businesses are increasingly using social media to connect with customers and build brand awareness.

Mobile

  • Mobile accounts for 59.2% of all internet traffic.
  • The number of mobile internet users is expected to reach 5.3 billion in 2024.
  • Mobile devices are the primary way people access the internet.
  • Businesses need to optimize their websites and content for mobile devices.

E-commerce

  • E-commerce sales are expected to reach $5.4 trillion in 2024.
  • Online shopping is becoming increasingly popular, as people find it more convenient and affordable than traditional shopping.
  • Businesses need to have a strong online presence to compete in the e-commerce market.

Artificial Intelligence

  • Artificial intelligence (AI) is becoming increasingly important in the digital world.
  • AI can be used to automate tasks, improve customer experiences, and make better decisions.
  • Businesses that are not using AI are at risk of being left behind.

Trends to Watch

  • The rise of short-form video content, with platforms like TikTok and Instagram Reels continuing to grow in popularity.
  • The increasing use of AI in social media marketing, as businesses look to create more personalized and engaging content.
  • The growth of e-commerce, as more and more people shop online.
  • The continued importance of mobile devices, as they become the primary way people access the internet.

Conclusion

The digital world is constantly evolving, and it will be interesting to see how these trends develop in the years to come. One thing is for sure, though: digital will continue to play an increasingly important role in our lives.

Critical Information

  • The number of social media users is expected to continue to grow in the coming years.
  • Mobile devices will become the primary way people access the internet.
  • E-commerce will continue to grow, and businesses need to have a strong online presence to compete.
  • AI will become increasingly important in the digital world, and businesses need to start using it to automate tasks, improve customer experiences, and make better decisions.

Sources

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